Who’s behind Vivid State? 

Pauline and Caroline first teamed up many moons ago at a government communications and marketing agency, when they both held lofty ambitions to change the world (spoiler alert, they still do!).

They worked together on some hefty campaigns to tackle air pollution, reduce childhood obesity, and improve educational opportunities for young people – to name but a few.

As the gravitational force of coaching drew them both in, they came together again to swap ideas, and learn from each other, and Vivid State was born.

About Pauline

Pauline is in her most vivid state when bringing people together, and making the sparks fly.  

Pauline Hughes is an International Coach Federation (ICF) accredited executive coach on a mission to build a better world. She offers senior leaders and teams the chance to escape their everyday humdrum, with coaching that helps them thrive. Pauline’s coaching is boosted by communications expertise, and grounded in psychology and neuroscience. Her clients leave with the tools to supercharge their personal brands, enhance their resilience, and make significant progress in their careers.

Pauline is also a certified coach with global coaching consultancy Mind Gym, and works with groups to transform their performance by changing how they think, feel and behave.

As a former Director of Communications, Pauline is skilled in working with individuals to enhance their impact and influence, and has first-hand experience of the challenges and opportunities of working at board level. Her career has been shaped by the drive to develop teams and inspire individuals to achieve challenging ambitions and make a difference.

Clients include Maersk, Deliveroo, Turner Broadcasting, Thwaites Communications, Discovery Channel, Viacom, BP, Barclays, Estee Lauder, Tiffany, Shutterstock, Colt Technology, Smarts PR, Third City PR, and Open Data Institute.

Pauline’s LinkedIn

About Caroline 

Caroline is in her most vivid state when helping people to unlock their brilliance, and truly OWN it.

Caroline Rae is an International Coach Federation (ICF) accredited executive coach on a mission to help people succeed in their careers without cost to their health and relationships. 

Caroline works with leaders and rising stars who want to develop their authentic leadership skills and achieve balance whilst maximising their impact at work.

Caroline’s clients include Allied Bakeries, Experian, Centre for Data, Ethics  & Innovation, Global Innovation Foundation, Legal & General, Nelson Bostock, Money Advice Service and Tech Nation and several start-up entrepreneurs. In 2017, Caroline was selected as a coach for the Cabinet Office Talent Programme, where she coaches high potential civil servants across Whitehall.

Caroline was previously Chief of Staff and Founding Board Director at Tech City UK. She joined Tech City UK from the Cabinet Office where she worked with technology partners in the UK and globally to create innovation-led solutions to policy issues.

After 20 years working with global brands, government and digital entrepreneurs on social impact initiatives, Caroline believes that a focus on purpose and value is what truly drives investment and innovation in sustainable business and social change.

Caroline’s LinkedIn